MI.Business.Console

for Berlin-Chemie

Update: 19.07.2022

Last week: 27 week 2022 (04.07.2022 - 10.07.2022)

BRAND PORTFOLIO PERFORMANCE

One-pager

Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE BERLIN-CHEMIE
WoW	103 158	-15.4%	6.2%	-0.3	20 082 468	-15.2%	5.7%	-0.3	-11.0%
MoM	497 446	-24.3%	5.3%	-0.3	98 872 806	-25.6%	4.9%	-0.4	-19.5%
YTD	6 197 034	34.8%	6.0%	0.9	1 224 954 912	60.5%	5.7%	1.2	14.6%
MAT	14 867 840	54.3%	6.7%	1.8	2 752 559 466	82.6%	6.3%	2	12.2%
DEXALGIN
WoW	25 580	-12.1%	0.7%	-0.1	10 826 689	-13.3%	1.8%	-0.2	-4.7%
MoM	125 262	-19.0%	0.7%	-0.1	53 648 115	-17.5%	1.9%	-0.2	-7.7%
YTD	1 093 090	30.8%	0.8%	0.1	452 445 561	42.7%	2.1%	0.3	10.7%
MAT	2 096 074	9.4%	0.8%	0	836 384 367	17.7%	2.1%	0.1	5.1%
ESPUMISAN (ADULTS)
WoW	70 594	-11.2%	56.9%	-0.8	35 730 505	-12.8%	62.4%	-1.5	-10.0%
MoM	336 051	-12.5%	56.7%	-0.6	172 180 989	-12.1%	62.6%	0.5	-11.5%
YTD	2 805 939	8.5%	58.7%	-8.1	1 414 921 888	22.8%	64.1%	-6	23.5%
MAT	5 501 474	10.4%	61.6%	-4.5	2 687 068 707	25.9%	67.1%	-3	18.4%
ESPUMISAN BABY
WoW	21 984	-9.1%	37.9%	-1.5	13 854 786	-9.1%	50.7%	-1.6	-5.6%
MoM	107 613	-10.3%	39.2%	0.9	67 424 622	-10.2%	51.8%	1.3	-12.4%
YTD	835 529	-3.7%	39.1%	-3	513 953 409	2.8%	52.5%	-4.6	3.6%
MAT	1 631 091	-7.1%	39.8%	-1.2	985 493 669	2.0%	53.7%	-1.1	-4.3%
FASTUM
WoW	15 778	-23.0%	1.1%	-0.2	8 285 315	-24.7%	2.4%	-0.6	-8.7%
MoM	81 084	-10.5%	1.0%	0	42 286 626	-8.5%	2.4%	0	-6.8%
YTD	645 838	-12.2%	1.2%	-0.2	327 119 603	-3.3%	2.7%	-0.4	3.7%
MAT	1 295 091	-13.1%	1.3%	-0.2	629 166 345	-5.2%	2.9%	-0.3	0.2%
IODOMARIN
WoW	47 360	-6.8%	20.8%	-0.2	9 522 204	-8.0%	9.7%	0	-5.9%
MoM	236 425	11.0%	20.7%	3.8	49 256 818	6.2%	9.8%	1.3	-9.2%
YTD	1 599 766	10.4%	18.4%	0	323 434 768	19.0%	8.4%	0	10.4%
MAT	3 317 013	20.3%	20.5%	2.1	644 016 540	22.3%	9.3%	0.7	8.0%
LIOTON
WoW	23 072	-14.8%	2.4%	-0.2	23 896 153	-16.8%	4.7%	-0.6	-6.4%
MoM	112 553	0.8%	2.4%	0.1	118 711 335	1.7%	4.7%	0.3	-5.0%
YTD	798 793	-10.6%	2.5%	-0.2	807 880 721	13.2%	5.0%	-0.4	-3.0%
MAT	1 597 946	-9.1%	2.7%	-0.1	1 497 259 094	10.2%	5.4%	-0.2	-5.1%
MEZYM
WoW	279 051	-8.4%	27.4%	-1.2	42 745 664	-8.3%	20.1%	-0.5	-4.5%
MoM	1 269 037	-19.2%	26.4%	-1.4	193 037 160	-20.4%	18.4%	-1.8	-15.0%
YTD	11 611 670	26.9%	29.5%	3.7	1 776 205 931	37.2%	21.2%	1.8	10.9%
MAT	23 220 379	26.8%	30.9%	4.2	3 390 460 539	32.6%	22.5%	2.1	9.7%
MIG 400
WoW	133 655	-11.0%	3.7%	-0.3	15 660 235	-11.1%	2.6%	-0.2	-4.7%
MoM	643 782	-7.6%	3.8%	0	76 185 236	-7.8%	2.7%	0	-7.7%
YTD	4 877 525	10.6%	3.5%	0	571 876 001	13.3%	2.7%	-0.2	10.7%
MAT	10 359 974	16.6%	3.8%	0.4	1 183 670 615	18.8%	2.9%	0.2	5.1%
PROSTAMOL
WoW	20 915	-11.7%	18.0%	-1.3	28 922 942	-11.8%	19.3%	-1.4	-5.5%
MoM	103 714	-11.6%	18.3%	-0.1	144 326 267	-12.8%	19.6%	-0.1	-11.1%
YTD	980 287	-9.1%	20.8%	-3.6	1 377 635 245	2.4%	22.3%	-4.6	6.6%
MAT	2 041 447	-3.7%	22.7%	-1.9	2 732 843 586	4.9%	24.2%	-2.8	4.2%
RESPERO MYRTOL
WoW	9 236	-8.3%	7.5%	0.5	4 371 743	-8.3%	7.3%	0.5	-14.8%
MoM	56 986	-19.6%	7.5%	0.5	27 009 657	-20.4%	7.3%	0.4	-24.5%
YTD	722 668	207.6%	9.1%	5.8	336 557 269	196.9%	8.8%	5.1	10.9%
MAT	1 234 507	114.0%	8.0%	3.8	568 061 394	101.9%	7.8%	3	11.8%

---

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE B-CH	6 197 034	34.8%	6.0%	0.9	1 224 954 912	60.5%	5.7%	1.2	14.6%
DEXALGIN	1 093 090	30.8%	0.8%	0.1	452 445 561	42.7%	2.1%	0.3	10.7%
ESPUMISAN (ADULTS)	2 805 939	8.5%	58.7%	-8.1	1 414 921 888	22.8%	64.1%	-6	23.5%
ESPUMISAN BABY	835 529	-3.7%	39.1%	-3	513 953 409	2.8%	52.5%	-4.6	3.6%
FASTUM	645 838	-12.2%	1.2%	-0.2	327 119 603	-3.3%	2.7%	-0.4	3.7%
IODOMARIN	1 599 766	10.4%	18.4%	0	323 434 768	19.0%	8.4%	0	10.4%
LIOTON	798 793	-10.6%	2.5%	-0.2	807 880 721	13.2%	5.0%	-0.4	-3.0%
MEZYM	11 611 670	26.9%	29.5%	3.7	1 776 205 931	37.2%	21.2%	1.8	10.9%
MIG 400	4 877 525	10.6%	3.5%	0	571 876 001	13.3%	2.7%	-0.2	10.7%
PROSTAMOL	980 287	-9.1%	20.8%	-3.6	1 377 635 245	2.4%	22.3%	-4.6	6.6%
RESPERO MYRTOL	722 668	207.6%	9.1%	5.8	336 557 269	196.9%	8.8%	5.1	10.9%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE B-CH	14 867 840	54.3%	6.7%	1.8	2 752 559 466	82.6%	6.3%	2	12.2%
DEXALGIN	2 096 074	9.4%	0.8%	0	836 384 367	17.7%	2.1%	0.1	5.1%
ESPUMISAN (ADULTS)	5 501 474	10.4%	61.6%	-4.5	2 687 068 707	25.9%	67.1%	-3	18.4%
ESPUMISAN BABY	1 631 091	-7.1%	39.8%	-1.2	985 493 669	2.0%	53.7%	-1.1	-4.3%
FASTUM	1 295 091	-13.1%	1.3%	-0.2	629 166 345	-5.2%	2.9%	-0.3	0.2%
IODOMARIN	3 317 013	20.3%	20.5%	2.1	644 016 540	22.3%	9.3%	0.7	8.0%
LIOTON	1 597 946	-9.1%	2.7%	-0.1	1 497 259 094	10.2%	5.4%	-0.2	-5.1%
MEZYM	23 220 379	26.8%	30.9%	4.2	3 390 460 539	32.6%	22.5%	2.1	9.7%
MIG 400	10 359 974	16.6%	3.8%	0.4	1 183 670 615	18.8%	2.9%	0.2	5.1%
PROSTAMOL	2 041 447	-3.7%	22.7%	-1.9	2 732 843 586	4.9%	24.2%	-2.8	4.2%
RESPERO MYRTOL	1 234 507	114.0%	8.0%	3.8	568 061 394	101.9%	7.8%	3	11.8%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE B-CH	103 158	-15.4%	6.2%	-0.3	20 082 468	-15.2%	5.7%	-0.3	-11.0%
DEXALGIN	25 580	-12.1%	0.7%	-0.1	10 826 689	-13.3%	1.8%	-0.2	-4.7%
ESPUMISAN (ADULTS)	70 594	-11.2%	56.9%	-0.8	35 730 505	-12.8%	62.4%	-1.5	-10.0%
ESPUMISAN BABY	21 984	-9.1%	37.9%	-1.5	13 854 786	-9.1%	50.7%	-1.6	-5.6%
FASTUM	15 778	-23.0%	1.1%	-0.2	8 285 315	-24.7%	2.4%	-0.6	-8.7%
IODOMARIN	47 360	-6.8%	20.8%	-0.2	9 522 204	-8.0%	9.7%	0	-5.9%
LIOTON	23 072	-14.8%	2.4%	-0.2	23 896 153	-16.8%	4.7%	-0.6	-6.4%
MEZYM	279 051	-8.4%	27.4%	-1.2	42 745 664	-8.3%	20.1%	-0.5	-4.5%
MIG 400	133 655	-11.0%	3.7%	-0.3	15 660 235	-11.1%	2.6%	-0.2	-4.7%
PROSTAMOL	20 915	-11.7%	18.0%	-1.3	28 922 942	-11.8%	19.3%	-1.4	-5.5%
RESPERO MYRTOL	9 236	-8.3%	7.5%	0.5	4 371 743	-8.3%	7.3%	0.5	-14.8%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE B-CH	497 446	-24.3%	5.3%	-0.3	98 872 806	-25.6%	4.9%	-0.4	-19.5%
DEXALGIN	125 262	-19.0%	0.7%	-0.1	53 648 115	-17.5%	1.9%	-0.2	-7.7%
ESPUMISAN (ADULTS)	336 051	-12.5%	56.7%	-0.6	172 180 989	-12.1%	62.6%	0.5	-11.5%
ESPUMISAN BABY	107 613	-10.3%	39.2%	0.9	67 424 622	-10.2%	51.8%	1.3	-12.4%
FASTUM	81 084	-10.5%	1.0%	0	42 286 626	-8.5%	2.4%	0	-6.8%
IODOMARIN	236 425	11.0%	20.7%	3.8	49 256 818	6.2%	9.8%	1.3	-9.2%
LIOTON	112 553	0.8%	2.4%	0.1	118 711 335	1.7%	4.7%	0.3	-5.0%
MEZYM	1 269 037	-19.2%	26.4%	-1.4	193 037 160	-20.4%	18.4%	-1.8	-15.0%
MIG 400	643 782	-7.6%	3.8%	0	76 185 236	-7.8%	2.7%	0	-7.7%
PROSTAMOL	103 714	-11.6%	18.3%	-0.1	144 326 267	-12.8%	19.6%	-0.1	-11.1%
RESPERO MYRTOL	56 986	-19.6%	7.5%	0.5	27 009 657	-20.4%	7.3%	0.4	-24.5%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

BROMHEXINE BERLIN-CHEMIE

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

WEEKLY DYNAMICS

Total Sales

## [1] "BROMHEXINE B-CH"

---

SKU #1

## [1] "BROMHEXINE B-CH COATED TABLETS 8 MG #25"

SKU #2

## [1] "BROMHEXINE B-CH SOL ORAL 4 MG/5 ML 60 ML #1"

---

MS OF COMPETITORS: BROMHEXINE BERLIN-CHEMIE COMPETITORS

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

ESPUMISAN (ADULTS)

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

SALES (weekly)

Total Sales

## [1] "ESPUMISAN (ADULTS)"

---

SKU #1

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #25"

SKU #2

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #50"

SKU #3

## [1] "ESPUMISAN (ADULTS) EXTRA GRAN 125 MG #14"

SKU #4

## [1] "ESPUMISAN (ADULTS) L EMULS ORAL 40 MG 30 ML #1"

---

MS OF COMPETITORS: CORE OF ESPUMISAN (ADULTS)

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

ESPUMISAN BABY

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

---

WEEKLY DYNAMICS

Total Sales

## [1] "ESPUMISAN BABY"

---

SKU #1

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 30 ML #1"

SKU #2

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 50 ML #1"

---

MS OF COMPETITORS: CORE OF ESPUMISAN BABY

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

FASTUM-GEL

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "FASTUM"

---

SKU #1

## [1] "FASTUM GEL FOR EXT USE 2,5% 100 G #1"

SKU #2

## [1] "FASTUM GEL FOR EXT USE 2,5% 30 G #1"

SKU #3

## [1] "FASTUM GEL FOR EXT USE 2,5% 50 G #1"

---

MS OF COMPETITORS: CORE OF FASTUM-GEL

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

LIOTON 1000

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

WEEKLY DYNAMICS

Total Sales

## [1] "LIOTON"

---

SKU #1

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 100 G #1"

SKU #2

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 30 G #1"

SKU #3

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 50 G #1"

---

MS OF COMPETITORS: CORE OF LIOTON 1000

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

MEZYM

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

WEEKLY DYNAMICS

Total Sales

## [1] "MEZYM"

---

SKU #1

## [1] "MEZYM 20000 INTESTINAL-SOLUBLE COATED TABLETS #20"

SKU #2

## [1] "MEZYM FORTE COATED TABLETS #20"

SKU #3

## [1] "MEZYM FORTE COATED TABLETS #80"

SKU #4

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #20"

SKU #5

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #50"

SKU #6

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #20"

SKU #7

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #50"

SKU #8

## [1] "MEZYM PRO INTESTINAL-SOLUBLE COATED TABLETS #20"

---

MS OF COMPETITORS: CORE OF MEZYM (TABS & CAPS)

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

DEXALGIN 25

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

WEEKLY DYNAMICS

Total Sales

## [1] "DEXALGIN"

---

SKU #1

## [1] "DEXALGIN 25 COATED TABLETS 25 MG #10"

---

MS OF COMPETITORS: CORE OF DEXALGIN 25

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

MIG 400

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

WEEKLY DYNAMICS

Total Sales

## [1] "MIG 400"

---

SKU #1

## [1] "MIG 400 COATED TABLETS 400 MG #10"

SKU #2

## [1] "MIG 400 COATED TABLETS 400 MG #20"

---

MS OF COMPETITORS: CORE OF MIG 400

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

PROSTAMOL

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

WEEKLY DYNAMICS

Total Sales

## [1] "PROSTAMOL"

---

SKU #1

## [1] "PROSTAMOL UNO CAPS 320 MG #30"

SKU #2

## [1] "PROSTAMOL UNO CAPS 320 MG #60"

SKU #3

## [1] "PROSTAMOL UNO CAPS 320 MG #90"

---

MS OF COMPETITORS: CORE OF PROSTAMOL

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

IODOMARIN

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

WEEKLY DYNAMICS

Total Sales

## [1] "IODOMARIN"

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SKU #1

## [1] "IODOMARIN 100 TABS 100 MCG #100"

SKU #2

## [1] "IODOMARIN 200 TABS 200 MCG #100"

SKU #3

## [1] "IODOMARIN 200 TABS 200 MCG #50"

SKU #4

## [1] "IODOMARIN FOR THE FUTURE MOTHER TABLETS 140 MG #30"

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MS OF COMPETITORS: CORE OF IODOMARIN

MS VOLUME (weekly)

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MS VALUE (weekly)

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RESPERO MYRTOL

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BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

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MS VALUE

VOLUME

VALUE

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SKU VOLUME DYNAMICS

VOLUME MAT

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VOLUME YTD

VOLUME WoW

VOLUME MoM

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WEEKLY DYNAMICS

Total Sales

## [1] "RESPERO MYRTOL"

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SKU #1

## [1] "RESPERO MYRTOL CAPS ENTEROSOLUB 120 MG #20"

SKU #2

## [1] "RESPERO MYRTOL FORTE CAPS ENTEROSOLUB 300 MG #20"

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MS OF COMPETITORS: CORE OF RESPERO MYRTOL

MS VOLUME (weekly)

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MS VALUE (weekly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

MI: Fact Digital Costs

MI Estimated Costs: TV costs

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