for Berlin-Chemie

Update: 19.07.2022

Last week: 27 week 2022 (04.07.2022 - 10.07.2022)

BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE BERLIN-CHEMIE
WoW 103 158 -15.4% 6.2% -0.3 20 082 468 -15.2% 5.7% -0.3 -11.0%
MoM 497 446 -24.3% 5.3% -0.3 98 872 806 -25.6% 4.9% -0.4 -19.5%
YTD 6 197 034 34.8% 6.0% 0.9 1 224 954 912 60.5% 5.7% 1.2 14.6%
MAT 14 867 840 54.3% 6.7% 1.8 2 752 559 466 82.6% 6.3% 2 12.2%
DEXALGIN
WoW 25 580 -12.1% 0.7% -0.1 10 826 689 -13.3% 1.8% -0.2 -4.7%
MoM 125 262 -19.0% 0.7% -0.1 53 648 115 -17.5% 1.9% -0.2 -7.7%
YTD 1 093 090 30.8% 0.8% 0.1 452 445 561 42.7% 2.1% 0.3 10.7%
MAT 2 096 074 9.4% 0.8% 0 836 384 367 17.7% 2.1% 0.1 5.1%
ESPUMISAN (ADULTS)
WoW 70 594 -11.2% 56.9% -0.8 35 730 505 -12.8% 62.4% -1.5 -10.0%
MoM 336 051 -12.5% 56.7% -0.6 172 180 989 -12.1% 62.6% 0.5 -11.5%
YTD 2 805 939 8.5% 58.7% -8.1 1 414 921 888 22.8% 64.1% -6 23.5%
MAT 5 501 474 10.4% 61.6% -4.5 2 687 068 707 25.9% 67.1% -3 18.4%
ESPUMISAN BABY
WoW 21 984 -9.1% 37.9% -1.5 13 854 786 -9.1% 50.7% -1.6 -5.6%
MoM 107 613 -10.3% 39.2% 0.9 67 424 622 -10.2% 51.8% 1.3 -12.4%
YTD 835 529 -3.7% 39.1% -3 513 953 409 2.8% 52.5% -4.6 3.6%
MAT 1 631 091 -7.1% 39.8% -1.2 985 493 669 2.0% 53.7% -1.1 -4.3%
FASTUM
WoW 15 778 -23.0% 1.1% -0.2 8 285 315 -24.7% 2.4% -0.6 -8.7%
MoM 81 084 -10.5% 1.0% 0 42 286 626 -8.5% 2.4% 0 -6.8%
YTD 645 838 -12.2% 1.2% -0.2 327 119 603 -3.3% 2.7% -0.4 3.7%
MAT 1 295 091 -13.1% 1.3% -0.2 629 166 345 -5.2% 2.9% -0.3 0.2%
IODOMARIN
WoW 47 360 -6.8% 20.8% -0.2 9 522 204 -8.0% 9.7% 0 -5.9%
MoM 236 425 11.0% 20.7% 3.8 49 256 818 6.2% 9.8% 1.3 -9.2%
YTD 1 599 766 10.4% 18.4% 0 323 434 768 19.0% 8.4% 0 10.4%
MAT 3 317 013 20.3% 20.5% 2.1 644 016 540 22.3% 9.3% 0.7 8.0%
LIOTON
WoW 23 072 -14.8% 2.4% -0.2 23 896 153 -16.8% 4.7% -0.6 -6.4%
MoM 112 553 0.8% 2.4% 0.1 118 711 335 1.7% 4.7% 0.3 -5.0%
YTD 798 793 -10.6% 2.5% -0.2 807 880 721 13.2% 5.0% -0.4 -3.0%
MAT 1 597 946 -9.1% 2.7% -0.1 1 497 259 094 10.2% 5.4% -0.2 -5.1%
MEZYM
WoW 279 051 -8.4% 27.4% -1.2 42 745 664 -8.3% 20.1% -0.5 -4.5%
MoM 1 269 037 -19.2% 26.4% -1.4 193 037 160 -20.4% 18.4% -1.8 -15.0%
YTD 11 611 670 26.9% 29.5% 3.7 1 776 205 931 37.2% 21.2% 1.8 10.9%
MAT 23 220 379 26.8% 30.9% 4.2 3 390 460 539 32.6% 22.5% 2.1 9.7%
MIG 400
WoW 133 655 -11.0% 3.7% -0.3 15 660 235 -11.1% 2.6% -0.2 -4.7%
MoM 643 782 -7.6% 3.8% 0 76 185 236 -7.8% 2.7% 0 -7.7%
YTD 4 877 525 10.6% 3.5% 0 571 876 001 13.3% 2.7% -0.2 10.7%
MAT 10 359 974 16.6% 3.8% 0.4 1 183 670 615 18.8% 2.9% 0.2 5.1%
PROSTAMOL
WoW 20 915 -11.7% 18.0% -1.3 28 922 942 -11.8% 19.3% -1.4 -5.5%
MoM 103 714 -11.6% 18.3% -0.1 144 326 267 -12.8% 19.6% -0.1 -11.1%
YTD 980 287 -9.1% 20.8% -3.6 1 377 635 245 2.4% 22.3% -4.6 6.6%
MAT 2 041 447 -3.7% 22.7% -1.9 2 732 843 586 4.9% 24.2% -2.8 4.2%
RESPERO MYRTOL
WoW 9 236 -8.3% 7.5% 0.5 4 371 743 -8.3% 7.3% 0.5 -14.8%
MoM 56 986 -19.6% 7.5% 0.5 27 009 657 -20.4% 7.3% 0.4 -24.5%
YTD 722 668 207.6% 9.1% 5.8 336 557 269 196.9% 8.8% 5.1 10.9%
MAT 1 234 507 114.0% 8.0% 3.8 568 061 394 101.9% 7.8% 3 11.8%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 6 197 034 34.8% 6.0% 0.9 1 224 954 912 60.5% 5.7% 1.2 14.6%
DEXALGIN 1 093 090 30.8% 0.8% 0.1 452 445 561 42.7% 2.1% 0.3 10.7%
ESPUMISAN (ADULTS) 2 805 939 8.5% 58.7% -8.1 1 414 921 888 22.8% 64.1% -6 23.5%
ESPUMISAN BABY 835 529 -3.7% 39.1% -3 513 953 409 2.8% 52.5% -4.6 3.6%
FASTUM 645 838 -12.2% 1.2% -0.2 327 119 603 -3.3% 2.7% -0.4 3.7%
IODOMARIN 1 599 766 10.4% 18.4% 0 323 434 768 19.0% 8.4% 0 10.4%
LIOTON 798 793 -10.6% 2.5% -0.2 807 880 721 13.2% 5.0% -0.4 -3.0%
MEZYM 11 611 670 26.9% 29.5% 3.7 1 776 205 931 37.2% 21.2% 1.8 10.9%
MIG 400 4 877 525 10.6% 3.5% 0 571 876 001 13.3% 2.7% -0.2 10.7%
PROSTAMOL 980 287 -9.1% 20.8% -3.6 1 377 635 245 2.4% 22.3% -4.6 6.6%
RESPERO MYRTOL 722 668 207.6% 9.1% 5.8 336 557 269 196.9% 8.8% 5.1 10.9%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 14 867 840 54.3% 6.7% 1.8 2 752 559 466 82.6% 6.3% 2 12.2%
DEXALGIN 2 096 074 9.4% 0.8% 0 836 384 367 17.7% 2.1% 0.1 5.1%
ESPUMISAN (ADULTS) 5 501 474 10.4% 61.6% -4.5 2 687 068 707 25.9% 67.1% -3 18.4%
ESPUMISAN BABY 1 631 091 -7.1% 39.8% -1.2 985 493 669 2.0% 53.7% -1.1 -4.3%
FASTUM 1 295 091 -13.1% 1.3% -0.2 629 166 345 -5.2% 2.9% -0.3 0.2%
IODOMARIN 3 317 013 20.3% 20.5% 2.1 644 016 540 22.3% 9.3% 0.7 8.0%
LIOTON 1 597 946 -9.1% 2.7% -0.1 1 497 259 094 10.2% 5.4% -0.2 -5.1%
MEZYM 23 220 379 26.8% 30.9% 4.2 3 390 460 539 32.6% 22.5% 2.1 9.7%
MIG 400 10 359 974 16.6% 3.8% 0.4 1 183 670 615 18.8% 2.9% 0.2 5.1%
PROSTAMOL 2 041 447 -3.7% 22.7% -1.9 2 732 843 586 4.9% 24.2% -2.8 4.2%
RESPERO MYRTOL 1 234 507 114.0% 8.0% 3.8 568 061 394 101.9% 7.8% 3 11.8%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 103 158 -15.4% 6.2% -0.3 20 082 468 -15.2% 5.7% -0.3 -11.0%
DEXALGIN 25 580 -12.1% 0.7% -0.1 10 826 689 -13.3% 1.8% -0.2 -4.7%
ESPUMISAN (ADULTS) 70 594 -11.2% 56.9% -0.8 35 730 505 -12.8% 62.4% -1.5 -10.0%
ESPUMISAN BABY 21 984 -9.1% 37.9% -1.5 13 854 786 -9.1% 50.7% -1.6 -5.6%
FASTUM 15 778 -23.0% 1.1% -0.2 8 285 315 -24.7% 2.4% -0.6 -8.7%
IODOMARIN 47 360 -6.8% 20.8% -0.2 9 522 204 -8.0% 9.7% 0 -5.9%
LIOTON 23 072 -14.8% 2.4% -0.2 23 896 153 -16.8% 4.7% -0.6 -6.4%
MEZYM 279 051 -8.4% 27.4% -1.2 42 745 664 -8.3% 20.1% -0.5 -4.5%
MIG 400 133 655 -11.0% 3.7% -0.3 15 660 235 -11.1% 2.6% -0.2 -4.7%
PROSTAMOL 20 915 -11.7% 18.0% -1.3 28 922 942 -11.8% 19.3% -1.4 -5.5%
RESPERO MYRTOL 9 236 -8.3% 7.5% 0.5 4 371 743 -8.3% 7.3% 0.5 -14.8%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 497 446 -24.3% 5.3% -0.3 98 872 806 -25.6% 4.9% -0.4 -19.5%
DEXALGIN 125 262 -19.0% 0.7% -0.1 53 648 115 -17.5% 1.9% -0.2 -7.7%
ESPUMISAN (ADULTS) 336 051 -12.5% 56.7% -0.6 172 180 989 -12.1% 62.6% 0.5 -11.5%
ESPUMISAN BABY 107 613 -10.3% 39.2% 0.9 67 424 622 -10.2% 51.8% 1.3 -12.4%
FASTUM 81 084 -10.5% 1.0% 0 42 286 626 -8.5% 2.4% 0 -6.8%
IODOMARIN 236 425 11.0% 20.7% 3.8 49 256 818 6.2% 9.8% 1.3 -9.2%
LIOTON 112 553 0.8% 2.4% 0.1 118 711 335 1.7% 4.7% 0.3 -5.0%
MEZYM 1 269 037 -19.2% 26.4% -1.4 193 037 160 -20.4% 18.4% -1.8 -15.0%
MIG 400 643 782 -7.6% 3.8% 0 76 185 236 -7.8% 2.7% 0 -7.7%
PROSTAMOL 103 714 -11.6% 18.3% -0.1 144 326 267 -12.8% 19.6% -0.1 -11.1%
RESPERO MYRTOL 56 986 -19.6% 7.5% 0.5 27 009 657 -20.4% 7.3% 0.4 -24.5%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

BROMHEXINE BERLIN-CHEMIE


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "BROMHEXINE B-CH"

SKU #1

## [1] "BROMHEXINE B-CH COATED TABLETS 8 MG #25"

SKU #2

## [1] "BROMHEXINE B-CH SOL ORAL 4 MG/5 ML 60 ML #1"

MS OF COMPETITORS: BROMHEXINE BERLIN-CHEMIE COMPETITORS

MS VOLUME (weekly)


MS VALUE (weekly)


ESPUMISAN (ADULTS)


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


SALES (weekly)

Total Sales

## [1] "ESPUMISAN (ADULTS)"

SKU #1

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #25"

SKU #2

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #50"

SKU #3

## [1] "ESPUMISAN (ADULTS) EXTRA GRAN 125 MG #14"

SKU #4

## [1] "ESPUMISAN (ADULTS) L EMULS ORAL 40 MG 30 ML #1"

MS OF COMPETITORS: CORE OF ESPUMISAN (ADULTS)

MS VOLUME (weekly)


MS VALUE (weekly)


ESPUMISAN BABY


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM



WEEKLY DYNAMICS

Total Sales

## [1] "ESPUMISAN BABY"

SKU #1

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 30 ML #1"

SKU #2

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 50 ML #1"

MS OF COMPETITORS: CORE OF ESPUMISAN BABY

MS VOLUME (weekly)


MS VALUE (weekly)


FASTUM-GEL


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "FASTUM"

SKU #1

## [1] "FASTUM GEL FOR EXT USE 2,5% 100 G #1"

SKU #2

## [1] "FASTUM GEL FOR EXT USE 2,5% 30 G #1"

SKU #3

## [1] "FASTUM GEL FOR EXT USE 2,5% 50 G #1"

MS OF COMPETITORS: CORE OF FASTUM-GEL

MS VOLUME (weekly)


MS VALUE (weekly)


LIOTON 1000


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "LIOTON"

SKU #1

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 100 G #1"

SKU #2

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 30 G #1"

SKU #3

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 50 G #1"

MS OF COMPETITORS: CORE OF LIOTON 1000

MS VOLUME (weekly)


MS VALUE (weekly)


MEZYM


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "MEZYM"

SKU #1

## [1] "MEZYM 20000 INTESTINAL-SOLUBLE COATED TABLETS #20"

SKU #2

## [1] "MEZYM FORTE COATED TABLETS #20"

SKU #3

## [1] "MEZYM FORTE COATED TABLETS #80"

SKU #4

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #20"

SKU #5

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #50"

SKU #6

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #20"

SKU #7

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #50"

SKU #8

## [1] "MEZYM PRO INTESTINAL-SOLUBLE COATED TABLETS #20"

MS OF COMPETITORS: CORE OF MEZYM (TABS & CAPS)

MS VOLUME (weekly)


MS VALUE (weekly)


DEXALGIN 25


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "DEXALGIN"

SKU #1

## [1] "DEXALGIN 25 COATED TABLETS 25 MG #10"

MS OF COMPETITORS: CORE OF DEXALGIN 25

MS VOLUME (weekly)


MS VALUE (weekly)


MIG 400


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "MIG 400"

SKU #1

## [1] "MIG 400 COATED TABLETS 400 MG #10"

SKU #2

## [1] "MIG 400 COATED TABLETS 400 MG #20"

MS OF COMPETITORS: CORE OF MIG 400

MS VOLUME (weekly)


MS VALUE (weekly)


PROSTAMOL


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "PROSTAMOL"

SKU #1

## [1] "PROSTAMOL UNO CAPS 320 MG #30"

SKU #2

## [1] "PROSTAMOL UNO CAPS 320 MG #60"

SKU #3

## [1] "PROSTAMOL UNO CAPS 320 MG #90"

MS OF COMPETITORS: CORE OF PROSTAMOL

MS VOLUME (weekly)


MS VALUE (weekly)


IODOMARIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "IODOMARIN"

SKU #1

## [1] "IODOMARIN 100 TABS 100 MCG #100"

SKU #2

## [1] "IODOMARIN 200 TABS 200 MCG #100"

SKU #3

## [1] "IODOMARIN 200 TABS 200 MCG #50"

SKU #4

## [1] "IODOMARIN FOR THE FUTURE MOTHER TABLETS 140 MG #30"

MS OF COMPETITORS: CORE OF IODOMARIN

MS VOLUME (weekly)


MS VALUE (weekly)


RESPERO MYRTOL


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "RESPERO MYRTOL"

SKU #1

## [1] "RESPERO MYRTOL CAPS ENTEROSOLUB 120 MG #20"

SKU #2

## [1] "RESPERO MYRTOL FORTE CAPS ENTEROSOLUB 300 MG #20"

MS OF COMPETITORS: CORE OF RESPERO MYRTOL

MS VOLUME (weekly)


MS VALUE (weekly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

MI: Fact Digital Costs

MI Estimated Costs: TV costs